I wouldn’t normally return to a subject this soon, but this ad is funny. I’m amused by the idea that the wifey would be embarrassed by a husband who can’t mix a cocktail to save his own damn life. (I don’t have a larger size than this, but go look at it on the Google Books site, and you can blow it up as big as you please.)
Damon Runyan, newspaperman, author. Covered baseball for many years, and entered the writers wing of the Baseball Hall of Fame in 1967. Wikipedia lists 20 of his stories that became motion pictures; the most famous of these is probably Guys and Dolls.
My favorite lyric from the title song of that film, incidentally, is found in only certain recordings, such as at 1:24 in the Bobby Darin rendition:
When you see a mouse
Hurry, scurry out of the house
And she runs 20 blocks for cigars and rye
Oddly, Runyan’s Wikipedia entry indicates that he quit drinking altogether by 1920, some 18 years before this ad ran. I wonder what the truth of it is.
“If you could be any drink, what would it be?” But I love the way it’s answered here:
I’d be the first sip of a perfect gin and tonic swallowed on the dock of a cottage bay with the July sun setting, kids inside setting up Scrabble and nothing but two weeks of classic WWII spy novels ahead. To my mind, all other drinks aspire to be this.
A little background. I’ve been reading Drinking Diaries for almost a year now. You might not be familiar with this site; it’s a forum for women to discuss the role of alcohol in their lives, and a place for them to tell stories about drinking, families, and our boozy, boozy culture.
I find the site so compelling because I am a father to an 18-month-old, and we have another child on the way. I am a parent who drinks, which means I am a parent who is modeling drinking behavior for my son. This is something I take seriously, although I have yet to come to any sort of conclusion about how to approach it. Drinking Diaries provides me the kind of perspectives I wouldn’t otherwise encounter.
I must say that I was stunned into submission to learn that Parker Beam, the beloved and long-serving master distiller for Heaven Hill, has been diagnosed with ALS. It is a jarringly sober moment; solemn would not be an overstatement.
Love all the detail about the botanicals in the gin. A quick Google search isn’t turning up anything on Jimmy Corosu. The Peoria distillery closed in 1981; it now makes ethanol for ADM. Peoria, incidentally, was apparently once a powerhouse in whiskeymaking, with access to abundant crops of corn and barley. (This, incidentally, is why I keep up this ad project. I never know when a bit of research into a brand will uncover nuggets of cool booze history.)