Two vermouth ads in a single issue of a general-interest magazine. Remarkable. [Life; October 11, 1937]
September 6, 1937, issue of Life.
Let’s just have some fun with this, shall we?
From the Library of Congrass, a 1903 song proclaiming the famous Schlitz slogan:
The beer that made Milwaukee famous made all New York drunk!
Finally, what made Milwaukee famous has made a loser out of me:
A hodgepodge, from Life‘s issue of August 30, 1937:
(Another Norman Rockwell ad. I keep meaning to do a specific post on Schenley’s history. Another time.)
(Burnett’s is still around; the brand, today, is owned by Heaven Hill.)
(If you need me to tell you that Myers is still around, you don’t drink enough.)
Both from the August 23, 1937, issue of Life magazine:
Wait, what does that say?
“rich, full flavor” Oh, so gin is supposed to be richly flavored. Got it.
Gin is supposed to blend, to disappear into the drink. You shouldn’t actually taste gin when you have a gin cocktail! (We’ve seen this before, of course.)