I am also a leader in the low price field.
[Life; January 31, 1938]
Lifestyles of the 1%.
Prince Alexis Obolensky was a real guy, and a colorful figure at that. His family fled the Bolsheviks and traveled through Europe and, apparently, the United States. Incidentally, the prince would have been about to turn 18 when this ad ran, so he came upon his sophisticated after-dinner beverages as a youngster. He died fairly recently, in 2006.
[Life; October 18, 1937]
September 6, 1937, issue of Life.
Let’s just have some fun with this, shall we?
From the Library of Congrass, a 1903 song proclaiming the famous Schlitz slogan:
The beer that made Milwaukee famous made all New York drunk!
Finally, what made Milwaukee famous has made a loser out of me: