Damon Runyan, newspaperman, author. Covered baseball for many years, and entered the writers wing of the Baseball Hall of Fame in 1967. Wikipedia lists 20 of his stories that became motion pictures; the most famous of these is probably Guys and Dolls.
My favorite lyric from the title song of that film, incidentally, is found in only certain recordings, such as at 1:24 in the Bobby Darin rendition:
When you see a mouse
Hurry, scurry out of the house
And she runs 20 blocks for cigars and rye
Oddly, Runyan’s Wikipedia entry indicates that he quit drinking altogether by 1920, some 18 years before this ad ran. I wonder what the truth of it is.
[LIFE; March 21, 1938]
The secret to good bourbon? Breeding and artificial selection. [From LIFE; March 14, 1938]
(“The Mandarin.” Iron Man villain, or sign of the times? This was 1938, after all.)
A detail from Mr. Crockett’s letter:
To learn more about Mister A. S. Crockett, here’s a great piece on Diffordsguide.
Life; February 21, 1938.
Love all the detail about the botanicals in the gin. A quick Google search isn’t turning up anything on Jimmy Corosu. The Peoria distillery closed in 1981; it now makes ethanol for ADM. Peoria, incidentally, was apparently once a powerhouse in whiskeymaking, with access to abundant crops of corn and barley. (This, incidentally, is why I keep up this ad project. I never know when a bit of research into a brand will uncover nuggets of cool booze history.)
Life; February 14, 1938.
Calvert is still around, still a blended whiskey. It’s reportedly 70% neutral grain spirit, and 30% straight whiskey — or as some folk like to say, it’s a whiskey-flavored vodka.
The whiskey that made Kentucky whiskies famous. Wait, that sounds familiar.
Life; February 7, 1938.
Early Times has a history dating back to 1860, when the first whiskey under this name was produced. Brown-Forman acquired it in 1923 and still owns the today. During Prohibition, BF marketed Early Times as a medicinal whiskey.
Today, the product is known as a “Kentucky whisky” (why they drop the e that’s traditional when describing American whiskeys is a question I can’t answer). It’s made the way bourbon is made, except that Early Times, today, is aged in used oak barrels. Straight bourbon, by law, must be aged in new oak barrels. New barrels impart more woody flavors into a distillate than do used barrels, and thus Early Times doesn’t taste as bourbony as bourbon should.
Early Times continued as a straight bourbon until the 1980s, and as of two years ago, a bourbon version is again marketed by Brown-Forman. The two products are now sold side-by-side; the bourbon is called Early Times 354.
I am also a leader in the low price field.
[Life; January 31, 1938]
Lifestyles of the 1%.
Prince Alexis Obolensky was a real guy, and a colorful figure at that. His family fled the Bolsheviks and traveled through Europe and, apparently, the United States. Incidentally, the prince would have been about to turn 18 when this ad ran, so he came upon his sophisticated after-dinner beverages as a youngster. He died fairly recently, in 2006.
[Life; October 18, 1937]