Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ads of the Week: Paul Jones’s Busty Booze Ads

Don’t get too excited. We’re not talking about the Swedish Bikini Team here.

So, Paul Jones is proud of his giant bust:

After many such ads throughout 1936 and 1937, the bust has reduction surgery:

And then is almost easy to miss entirely:

The bust disappears altogether at the end of 1937:

To make a triumphant return in early 1938:

Before disappearing again for the remainder of the year:

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Martin’s

From the May 10, 1937, issue of Life magazine.

Hm. Odd subtext here.

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Ushers

From the December 1958 issue of Playboy magazine (I read it for the ads):

Love the use of spot color in this.

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Vat 69

From the April 26, 1937, issue of Life magazine.

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Teacher’s Highland Cream

From the October 25, 1937, issue of Life magazine.

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Ruinart père et fils

From Vanity Fair, 1/35:

Cheers! Here’s to a happier 2011.

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Bowl of Christmas

Zoom!

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the Week: Enjoy Your Turkey and Whiskey!

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: White Rock

Offered without comment.

Unless otherwise noted, text and photos copyright © 2011 Michael Dietsch. All rights reserved. No reproduction permitted without prior consent.

Ad of the week: Martini Gigger

Playboy, in its early days, ran a lot of these small ads for cocktail and liquor accoutrements. This one’s pretty awesome, and I’d love one.

I mean, it’s perfect, right? At least assuming you like your martinis at 4 to 1, and I do. And I love that it’s normative in this era (unless you’re a Mortini drinker) to expect a 3.5 ounce cocktail.