From the category archives:

Spirits marketing and PR

Man, it’s like I forgot there was a blog around here. I guess there’s something about a newborn baby that distracts a man from writing.

Some time ago, I received a package from Johnnie Walker, sent to me for review purposes. Inside was a bottle of Johnnie Walker Black, two rocks glasses, coasters, and a bottle of the walking man’s newest offering, Johnnie Walker Double Black. Released last year into the duty-free market, Double Black makes its U.S. debut in time for holiday entertaining and gift giving.

I’ve grown very fond of ol’ John over the last few years, so I was eager to try this. At first, I wasn’t impressed. You see, the idea behind Double Black is to bring more of the smoky smoothness of an Islay malt to the Walker mix, while still retaining the sweet but complex maltiness that makes Johnnie Johnnie. I have to admit, on my first sip, I thought the idea was better in theory than in execution. I love a smoky scotch and would go miles out of my way for Laphroaig or Compass Box’s Peat Monster.

And maybe that’s where I set up myself, and Double Black, to fail. At first I felt that John’s new dram was schizophrenic, smoothly sweet and smoky but in a way that failed to highlight the best aspects of both. But as I tried it again (and again), I came to a different conclusion. As I taste the new blend now, it reminds me on first sip of vanilla and toffee with light heather notes. The smoke now seems more integrated and–forgive me for using this word, but it’s accurate–holistic. Some whiskies just need some attention before you can appreciate them.

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Don’t get too excited. We’re not talking about the Swedish Bikini Team here.

So, Paul Jones is proud of his giant bust:

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After many such ads throughout 1936 and 1937, the bust has reduction surgery:

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And then is almost easy to miss entirely:

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The bust disappears altogether at the end of 1937:

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To make a triumphant return in early 1938:

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Before disappearing again for the remainder of the year:

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Dear Son:

One of the things you’ll learn pretty early is that Daddy likes his whiskey. (Mommy’s a fan, too, but while you’re still incubating, she’s abstaining.) One of Daddy’s favorite families of whiskey is the group of bourbons and ryes made by the Wild Turkey group (although please steer clear of the 80º, k thx bye). Aside from that, I like everything else they make, so it’s safe to say, when you’re finally of age to buy booze, you won’t go wrong buying me some Wild Turkey for Father’s Day.

If you were around this year, and not simply still a wee fetus floating in an amniotic sac, you could do the world a favor and not just your old man.

Wild Turkey has an older brother called Russell’s Reserve, a small-batched, ten-year-old bourbon distilled by father-son team Jimmy and Eddie Russell. Russell’s Reserve is a damn good bourbon, but that’s not what does the world a favor.

Well, actually, it’s part of what does the world a favor, because the world needs all the damn good bourbon it can get. But there’s something more important that Jimmy and Eddie Russell are doing. During the month of June, for every bottle of Russell’s Reserve sold, they’ll make a donation to a nonprofit group called Operation Once in a Lifetime, to help provide flights home for members of our Armed Forces.

Now that, you little monster, is a damn good reason to buy anyone’s Daddy (or Mommy) a bottle of Russell’s Reserve. Well, that and the fact that it’s damn good bourbon.

Dad

Disclaimer: I received a sample bottle of Russell’s Reserve, but don’t let that bug you. I’ll be buying a bottle or two of my own this June to help the cause. (I also plan to rerun this post, or a similar version without the cutesy baby stuff, later in June to remind people.)

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Bacardi Ad: The Outsider

July 28, 2010

Number 4 in Bacardi’s series of short films/long ads has hit YouTube this morning. In the interest of disclosure, Think Espionage, the agency that produced these films, invited me to attend the premiere at Tales of the Cocktail on Thursday afternoon, while munching on tasty treats and sipping a Cuba Libre mixed by Bacardi Global [...]

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Bacardi ad: The Apothecary

May 19, 2010

Finally, the third in a series of short films (or long ads) by Bacardi. In this installment, our intrepid traveler enters a bar in what’s probably London. As with The Samurai and The Hummingbird videos, this film highlights bartending technique and skill. Take a look. [As before, click through to watch large, in HD.] Again, [...]

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Bacardi ad: The Hummingbird

January 27, 2010

Dietsch discusses the second installment in an ad campaign (The Samurai, The Hummingbird, and The Apothecary) by Bacardi rum.

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Bacardi viral ads

November 16, 2009

In which Dietsch discusses a viral ad campaign (The Samurai, The Hummingbird, and The Apothecary) by Bacardi rum

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Good touch, bad touch

September 4, 2009

In which Dietsch reviews Xanté pear and cognac liqueur and discusses ways to use it

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What vodka brand will you drink in 25 years?

June 25, 2006

The NYTimes did a piece this week on a new marketing campaign, a collaboration between Svedka and Nerve.com, in which the two companies have commissioned short works in which writers imagine life in the year 2033. I’ll be in my early 60s then, and I know that by 2033, I’ll be retired to a private [...]

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