Category Archives: Shrubs: The Book

Odd Drinks To Be Had.

I came across an unusual article in the purpose of researching Shrubs. It ended up having no bearing whatsoever on the final manuscript, but I was fascinated enough by the piece that I OCR’d it, and cleaned up the inevitable typos.

Here, from the December 26, 1893, issue of the New York Sun, is an article about the various drinking establishments of Lower Manhattan, from the Battery up to about 28th Street. Be aware, some of the ethnic attitudes expressed in this piece are very much of their time. You’ll also note peculiarities of style and spelling; those are all in the original.

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SHRUBS Update

The book still comes out October 6, and you can and should still preorder it from Amazon, Barnes & Noble, or Powell’s.

I recently spoke with Kara Newman at Tasting Table about shrubs. You can and should read that here.

I also recently spoke with Paul Clarke at Imbibe magazine. Paul was doing a photo feature on shrubs, and the piece included a quote from me and a couple of my recipes. You can’t find it online, but within days, a few more recipes should go up on their website. I’ll link out when that happens.

We’re currently firming up other media appearances, a radio appearance or two, and possibly some in-person events, if you want to see my mug live and up close. More to come.

SHRUBS in the Washington Post

I seem to have forgotten to mention it here, but Carrie Allen of the Washington Post called me up recently to discuss the past, present, and future of shrubs. We talked a bit about the book (she enjoys it! neener neener, she’s seen it and you haven’t!) and discussed why shrubs are good to drink, either as a non-boozy treat or as a boozy one.

The conversation was fun, and her piece, which ran last week, captures my voice well, so I’m really delighted with it. Check it out here!

How to write a book in 27 easy steps

One I’m particularly happy with…

If you’re considering writing a cocktail book, you’ve probably already started doing some research about how the process usually works. You probably already know, for example, that you should start by writing a book proposal. You then take the proposal to an agent (or two or three or ten) and shop it around. The agent, if he or she loves your proposal, will take it to a publisher (or three or ten) and negotiate your advance and residuals and so on. You’ll sign a contract, and then, at some point in this crazy process, you’ll have to sit down and actually write the thing. You’ll get a little money and eventually, you’ll see your book listed at Amazon and Powell’s.

That’s how it goes, say the experts. But let me tell you a funny story….

[Click over to Serious Eats for more.]

Incidentally, I have a LOT more to say about this entire process to date, so expect to see more, either here or at SE.

Re-Announcing “Shrubs,” Coming October 2014 from Countryman Press

So a few months ago, I announced my first book and shared the cover. Here’s the cover I shared.

shrubs-cover-v3

Well, hey, that looks great, doesn’t it? But it’s not the final cover. This is:

SHRUBS_CVR_r4

You’ll notice a few differences here, I think, some subtle and some not so much. First, check out the format differences. The first cover is square, the second one is rectangular. Why? The book was originally going to be a paperback original, in a 7 X 7 size. Now, it’s hardcover — the type of hardcover where there’s no slipcover, just the art printed directly on the cover.

You’ll note that the image is different. Instead of peaches and raspberries, we have apples and cranberries. Why? The release date has changed: October instead of July. The format, the cover, and the release date all changed for an important reason: we’re targeting the holiday-shopping season, which is exciting because it means we all think this book could be something.

Well, I know it’s something anyway. I’ve written it and I’m proud of it. I’ve seen Jen’s beautiful photos, and she and I are both proud of those, too.

SHRUBS is available for pre-order on various internet outlets: Amazon, Powell’s, and even directly from the publisher. Pre-orders are important, because they help the publisher gauge demand for the book and determine how many to print, so if you can pre-order, you’ll be helping me out quite a bit.