From the category archives:

Personalities

Next week brings the 2010 edition of Tales of the Cocktail in New Orleans, and I thought I’d run down some of the events I’m planning to attend. My calendar’s booked pretty solid this year, although I have a bit of downtime near the beginning. I booked my sessions back in March, when I was a working bartender, so bear in mind that some of my choice had a lot to do with bringing cocktail ideas back to a restaurant bar. I could be upset about that, but as John Lennon wrote, “Life is what happens to you while you’re busy making other plans.”

Onward. Some of this is subject to change. Most of the seminars are solid, but I might try to move one or two around if I can.

Two years ago, I arrived on Wednesday and left Sunday morning, thus missing one of the seminars I was most interested in, St. John Frizell‘s look at the life of Charles Baker. (He adapted his talk into an article for the Summer 2008 issue of Oxford-American magazine, fortunately, and the text of the piece is online at St. John’s website.) This year, I’m staying through Sunday and leaving Monday morning, also ass-early. Look for my bleary-eyed mug at MSY.

Tuesday

  • Get up ass-early for a 6:30 flight from Providence to O’Hare. After an hour-and-a-half layover, it’s off to Louis Armstrong Airport.
  • Cab to the Hotel Monteleone, where I’ll be crashing out for the week.
  • Probably grab a po-boy and then hit the Tales Tuesday Tasting at d.b.a. that afternoon, which I’m eager to do. I love the d.b.a. bar in New York’s East Village. I would sometimes take an afternoon off work and repair to d.b.a.’s patio with a beer, a good book, and a cigar. I’ve never been to the NOLA d.b.a., and I’m looking forward to it.
  • Then, it’s back to the Quarter for the Tales Blogger reception. Then dinner, somewhere. Not sure yet.

Wednesday

  • First up, one of my working-bartender choices: Liquid Disc Jockey – Controlling the Flow of Any Room. I will probably try to switch out of this, maybe attend Camper English’s seminar on presentations which is at the same time.
  • Next up, the Beefeater Welcome Reception. The 2008 version was off the charts in terms of the amount of food served, so I plan to stuff the heck out of my face.

Thursday

  • Busy, busy, busy. First up, Botanical Garden, Charlotte Voisey’s look at the use of botanicals in distillation. Another event chosen to enhance my skills behind the bar. This one, though, I’ll keep because it sounds great, even to someone who’s “just” a writer/blogger. Using seasonal herbs and other ingredients in cocktails is my “beat” at Edible Rhody, so I hope to learn a lot that I can bring to the magazine.
  • Then, At Full Sail, the look at overproof spirits with Audrey Saunders and Eric Seed. This one will be popular, I know.
  • After that, Umami in Cocktails, moderated by my friend Darcy O’Neil. Again, a professional-bartender choice, but again, one I’ll keep because I like the topic and it’ll give me writing ideas.
  • Then, another private event, one I hope to be writing about post-Tales.
  • Spirited Dinner will probably follow, although I’ve made neither choice nor reservation.

Friday

Saturday

  • My big moment: Rolling Out the Red Carpet for Rookies. Assuming I don’t stroke out first. I get to share a seminar with the Robert Hess who isn’t my father-in-law? Damn.
  • Blair the Bear’s Tiki Now! I think this one’s close to selling out.
  • Paul “The Godfather” Clarke’s Art of the Aperitif. Great topic for Tales.
  • Then, I’ll probably disco-nap prior to the Bartender’s Breakfast at midnight.

Sunday

  • A light schedule. Dale DeGroff’s Cognac panel to start…
  • Followed by the Sprezzatura Bartender panel. I want to get the cut of Vadrna’s jib.
  • Then probably just a few last drinks at Carousel with any other stragglers.

Monday

  • MSY > CLT > PVD > bed for a week.

1 comment

Rookie. Newbie. Freshman. Dare I say, virgin? Cocktail enthusiasm continues to grow in the United States as more and more people are developing an interest in craft cocktails. Cocktail bars are spreading across the country, and there are even brick-and-mortar stores now that sell cocktail equipment and tools. So, say you’re a bartender and it’s a slow night. You’ve got a patron across from you who’s finishing up her beer and puzzling over your cocktail menu. “I don’t really know much about cocktails,” she says. “What do you recommend?”

So, hotshot. What do you recommend? And if this patron becomes a regular at your bar, diving fully into the cocktail ocean, how do you help her navigate the shoals?

Tales of the Cocktail 2010 represents a first for me: I’ll be moderating a seminar called Rolling Out the Red Carpet for Rookies.” My fellow presenters–Robert (DrinkBoy) Hess, Adam Lantheaume of the Boston Shaker in Somerville, Mass.–and I will lead a discussion of techniques and tips bar professionals can use to teach the world of cocktails to customers. Whether you’re a bartender, bar manager, brand ambassador, spirits writer, or other bar professional, we hope to have ideas you can use to turn a patron into an aficionado.

Robert will discuss his book, The Essential Bartenders Guide, as well as his work at Small Screen Network, producing video tutorials of cocktail recipes and techniques. Adam will describe the classes he teaches in his store and lead a demonstration of a technique he uses in his Bitters class, in which he provides a flight of martinis, each made with different bitters. We’ll all discuss our own journey from novice to knowledge, we’ll talk about cocktail mentors and gurus, and talk about perfect starter cocktails for newbies. And we’ll take questions and ribbing from the audience. It’ll be a good time, so join us.

Rolling Out the Red Carpet for Rookies
SAT, 24 JULY 2010
La Nouvelle Orleans Ballroom, Hotel Monteleone
10:00 AM - 11:30 AM
$40 (advance), $45 (door)

2 comments

The martini: easily the most-often mixed drink in our household, and the one I have the most fun playing with. As Paul “Birthday Boy” Clarke pointed out recently on Serious Eats, it’s a much more flexible drink than people give it credit for. With the explosion of the gin category in the last few years, there are now many expressions of the martini’s base to experiment with. Vermouth, however…

Until recently, most elbow-benders didn’t have much choice in the vermouth market. You could find Noilly Prat, Cinzano, and Martini & Rossi just about anywhere. If you were in a larger market, you could probably Boissiere and Stock, as well. In the last couple of years, though, that’s changed. I won’t say the category has exploded, but some excellent new vermouths are on the market now, and if you can find them, you’re in for a treat–Vya and Dolin immediately come to mind.

Further, if you expand your definition of martini to include a drink mixed with other fortified wines or aperitifs–sherry, Lillet Blanc, Cocchi Americano, or Bonal Gentiane-Quina, for example–you open up for yourself a number of new avenues for combinations. Until early this year, however, my options in Rhode Island were rather limited. Now, though, the Haus Alpenz portfolio is available to us, and I already have several nearby stores that carry the line of Dolin vermouths. (And I’m working them on the Americano and Bonal.)

With that in mind, it’s time to start playing. The game is, here, I’ll be mixing up various variations on the martini–different proportions, different ingredient combinations, etc. I want to get to a point where I can say, “Hey, I really like Bonal with Plymouth, and I also think Dolin’s the perfect partner with Tanqueray.” (These are just examples, of course; I’ve never mixed them that way yet.)

I’ll begin by tackling the De Voto recipe that Paul mentions in his SE column. In his newly reissued (and handsome) book The Hour: A Cocktail Manifesto, first published in 1948, the author and literary critic Bernard De Voto wrote of the martini that …

[t]here is a point at which the marriage of gin and vermouth is consummated. It varies a little with the constituents, but for a gin of 94.4 proof and a harmonious vermouth it may be generalized at about 3.7 to one. And that is not only the proper proportion but the critical one; if you use less gin it is a marriage in name only and the name is not martini. You get a drinkable and even pleasurable result, but not art’s sunburst of imagined delight becoming real. Happily, the upper limit is not so fixed; you may make it four to one or a little more than that, which is a comfort if you cannot do fractions in your head and an assurance when you must use an unfamiliar gin.

Now, most people would probably skip the 3.7 nonsense and go right for the 4:1 measure. After all, that’s easy. If you’re stirring for two, that’s 4 oz. gin and 1 oz. vermouth. For one person, it’s a snap to halve that. But how do you measure 3.7 or 7.4 or 1.85 ounces of anything? I always hit that roadblock and never went farther.

But I’ve been reading one of De Voto’s contemporaries lately, the gourmet, railroad aficionado, bon vivant, boulevardier, and long-time newspaper columnist Lucius Beebe. He wrote of a 1963 trip to Boston, in which he luncheoned in the private Union Club. He writes of their martinis that they’re “magnificent” and mixed “precisely according to the immutable formula laid down by the late Bernard De Voto.”

So to hell with it. I’m a geek, there’s gotta be a way to hack this. I remembered my digital kitchen scale. I placed a mixing tin on the scale and zeroed out the weight. Then I carefully poured 37 grams of water into the tin. That’s a little over 1-1/4 oz. but not quite 1-1/3. Okay, I could work with that. Take 37 grams of gin, 10 grams of vermouth; then it’s simply a matter of scaling that up to make two cocktails. I still needed the digital magic machine to get the right measure, but fine. Anything for you, dear ones.

De Voto Martini for Two

  • 148 grams gin (I used Bombay, which isn’t quite up to De Voto’s standard of 94.4 proof, but it was good)
  • 40 grams Dolin dry vermouth
  • lemon twist, for garnish (upon which De Voto simply insists)

Stir, dammit. Garnish.

Prior to dilution, that comes out to 188 grams or approximately 6.63 oz. for two cocktails. Just about perfect for my glass size, with a little left in the mixing glass. Now, an Imperial variation.

De Voto Martini for Two, Imperial

  • 5-1/2 oz. gin
  • 1-1/2 oz. vermouth
  • lemon twist

Stir, dammit. Garnish.

That’s not quite to the 3.7 standard, but it’s as close as you’ll probably come with traditional bar measures. That gives you 7 oz. of martini, prior to dilution, for a ratio of 3.66667 to 1.

And now even I’m weirded out by the geekery of this post.

DISCLAIMER: I was sent a review copy of The Hour.

5 comments

The Honey of Hymettus

May 1, 2010

This merits annual reposting:

Read the full article →

Quick, Robin, to the Liquidlab!

December 22, 2009

In which Dietsch discusses his experience at Junior Merino’s Liquid Lab

Read the full article →

Carla Bruni

June 22, 2009

The French first lady, Carla Bruni, is elegant and sleek, just what I was going for when I created this light, thyme-infused summer sip.

Read the full article →

Vintage Spirits is re-go-go!

June 18, 2009

A classic cocktail manual sees a new edition and, wait… what the hell is Dietsch doing in there?! What’s this miserable world coming to?

Read the full article →

Julep

March 21, 2009

For the first time this season, we found fresh mint at the farmer’s market. I knew just what to do. However, instead of typing, I’m going to give you this. It made me a little emo:

Read the full article →

Happy New Year!

January 2, 2009

As promised/threatened, I made the Ford Cocktail that Ted “Dr. Cocktail” Haigh recommended on NPR’s Weekend Edition Sunday. Doc said to Liane Hansen that this is a drink he wants to revive in 2009 and rightfully so. It’s delicious. He describes it as lovely and beautifully balanced, and once again, the doctor’s prescription is right [...]

Read the full article →