This is interesting.
ABC has a reality program called Shark Tank. I’ve never seen it. Apparently, the idea is that, if you have an idea for a business, you can pitch it to the show, and if the producers feel it has merit, they’ll bring you on and you can pitch the idea to a team of “sharks,” or hard-hitting business tycoons who will decide whether to fund your company.
The season premiere is this Friday, September 25, and it features the McClary Bros. line of drinking vinegars. I’ve had their shrubs, and I’m excited to see that shrubs will get some prime-time attention.
I also have a mercenary motivation for this post. I want people to search online for “Shark Tank” and “drinking vinegars” or “shrubs” or “McClary” and find this page. I want them to click this link: Buy My Books. And then I want them to buy my book. It’s a simple idea, really. Can you blame me?
Hey, I got a last-minute invitation to appear on tonight’s installment of Fuhmentaboudit, on the Heritage Radio Network. It’s easy to “tune in” and listen, so I hope you’ll check it out, either live or via podcast.
The book still comes out October 6, and you can and should still preorder it from Amazon, Barnes & Noble, or Powell’s.
I recently spoke with Kara Newman at Tasting Table about shrubs. You can and should read that here.
I also recently spoke with Paul Clarke at Imbibe magazine. Paul was doing a photo feature on shrubs, and the piece included a quote from me and a couple of my recipes. You can’t find it online, but here’s a supplemental piece on the website.
We’re currently firming up other media appearances, a radio appearance or two, and possibly some in-person events, if you want to see my mug live and up close. More to come.
I seem to have forgotten to mention it here, but Carrie Allen of the Washington Post called me up recently to discuss the past, present, and future of shrubs. We talked a bit about the book (she enjoys it! neener neener, she’s seen it and you haven’t!) and discussed why shrubs are good to drink, either as a non-boozy treat or as a boozy one.
The conversation was fun, and her piece, which ran last week, captures my voice well, so I’m really delighted with it. Check it out here!
One I’m particularly happy with…
If you’re considering writing a cocktail book, you’ve probably already started doing some research about how the process usually works. You probably already know, for example, that you should start by writing a book proposal. You then take the proposal to an agent (or two or three or ten) and shop it around. The agent, if he or she loves your proposal, will take it to a publisher (or three or ten) and negotiate your advance and residuals and so on. You’ll sign a contract, and then, at some point in this crazy process, you’ll have to sit down and actually write the thing. You’ll get a little money and eventually, you’ll see your book listed at Amazon and Powell’s.
That’s how it goes, say the experts. But let me tell you a funny story….
[Click over to Serious Eats for more.]
Incidentally, I have a LOT more to say about this entire process to date, so expect to see more, either here or at SE.
Help Kickstart a cool project out of Atlanta, Georgia. Missy and Kristin Koefod are trying to launch a company to sell bitters, shrubs, syrups, tinctures, tonics, and other cocktail mixers, and they need your help. With 4 days to go, they’re at $5,770 pledged toward their $7,500 goal. Please help them get over the top!