From the category archives:

Rye

Ad of the week: Mount Vernon

by Michael Dietsch on April 16, 2010 · 0 comments

in Rye,Vintage ads

Another ad focusing on a National Distilleries product, this one Mount Vernon rye whiskey.

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I gotta hand it to these guys: a 100-proof rye makes a stellar Old Fashioned. I wonder what Mount Vernon tasted like?

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Ad of the Week: Old Overholt

by Michael Dietsch on March 26, 2010 · 5 comments

in Rye,Vintage ads

A while back, I mentioned that Old Overholt rye was once bottled at 100-proof. Here, pardon the pun, is proof. Click through to view these in a larger size. oldoverholt-full

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The biggest surprise in this ad might be how few of these bottlings are now “ghost” brands. Of them, only Mt. Vernon rye is currently out of production. The rest are still going, even if some of them are limping along. National Distillers didn’t fare so well; the Beam company bought its assets in 1987.

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Don Draper’s no-nonsense old-fashioned for two

by Michael Dietsch on September 2, 2009 · 13 comments

in Rye

I have no idea why I have to special-order Myers Platinum Rum in Providence, but four liquor stores I checked didn’t have it. Installment 3 of the Month of Rum is delayed until after my order arrives on Friday, which in all practicality means until Tuesday of next week. Sorry, rum chums. Meanwhile, rye.

If you’re not caught up on Mad Men, you might want to stop reading right now.

SPOILERS

It happens to all of us, eventually. You’ll be at the country club, at a party hosted by your boss, who’s in the midst of a humiliating midlife crisis. He’ll be the fool in blackface, serenading his new bride, who’s 30 years his junior. Disgusted, you’ll walk away and seek out another old-fashioned. Alas, no bartender will be on duty, and the famous hotelier who’s rooting around behind the bar will declare that he’s on the same mission as you, but to his dismay, there’s no bourbon.

With a James Bondian flourish, you’ll leap over the bar, rummage a bit, and find some good Old Overholt. You’ll take a couple of glasses, drop a sugar cube in each, and dash in some bitters. While the bitters soften the sugar cubes, you’ll find any old tall glass behind the bar and fill it about halfway with ice. Free-pour the rye over that, open a bottle of soda water, and splash some in. Muddle the sugar cubes. Roughly thrust a barspoon up and down in the tall glass three times, and then pour the drink, ice included, half into one glass and half into the other.

You’ll drop a wedge of lemon into each glass, then, but you won’t bother stirring the sugar into the drink, probably because you’ll be making out with someone else’s spouse by the time you’d reach the sugary sludge. And you’ll have yourself an old-fashioned rye cocktail. Hand one off to the hotelier and drink up.

At least that’s what you’d do if you were Don Draper, ad man. If you’re Michael Dietsch, sad man, you’ll scratch your head and laugh at how slapdash it all is. And then you’ll ask yourself two questions:

  1. Is a drink made this way any good?
  2. Just what kind of Old Overholt was Don Draper drinking anyway?

As to the first, well, I’m not sure. We don’t have any Old Overholt around, and either no one in Providence is ordering it, or there’s a shortage or something. The one place that reliably has it, hasn’t had it in over a month. I can get Beam Rye, Wild Turkey Rye, and, as I found out today, (ri)1, but not Overholt. I mixed it with the bird. Because the drink is barely stirred, and therefore barely diluted, it was strong. Not unpleasant, but nothing I’d want to drink several of in a day. Now you’re probably saying, “Wait a minute, Dietsch. Turkey’s 101 proof. Of course it was strong! And it’s an unfair comparison, since Overholt is 80. What gives, moron?”

Well, here’s what gives. Today’s Old Overholt is not the same product it once was. Y’see, Old Overcoat used to be, in fact, a 100-proof spirit. And when I asked the rye geeks on eGullet when that changed, the drinks historian David Wondrich told me that Overholt was bottled in bond (at 100 proof) until at least 1980. Which means Don was certainly drinking some hardnosed, 100-proof whiskey, not today’s 80-proof number.

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Cardiac glow

July 26, 2009

A snippet about the old-fashioned, from Ogden Nash’s “A Drink with Something in It.”

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Cleanse me with hyssop

June 1, 2009

You might remember from my recent Amaro post that Jen and I picked up a couple of herbs at the farmer’s market–lemon balm and anise hyssop. I wanted to use both herbs in cocktails; I muddled the lemon balm, but with the anise hyssop, I chose to go a different direction. You probably won’t be [...]

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Tawky Tawny

January 12, 2009
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Yesterday morning, Jen was catching up on her blog reading and asked me, “Have you ever heard of the Ruby Rye cocktail?” I said No, and she said one of the food bloggers she reads had a drink by that name at Gramercy Tavern or someplace. All the blogger said was that the drink had [...]

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Ward, weren’t you a little hard on the Beaver last night?

December 15, 2008

It’s time again for Mixology Monday. If you’re new to this, Mixology Monday is a thing we cocktail nerds do. Every month, a different blogger volunteers to host, picks a theme, and posts a round-up after everyone has weighed in. (My previous MxMo posts live here.) Anyway, for installment 34, Craig, from Tiki Drinks & [...]

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MxMo in the Crescent City

July 28, 2008

For this month’s Mixology Monday, which has a New Orleans theme, I’m going with a couple of drinks, both inspired by panels that I attended at Tales of the Cocktail. The first drink is the Sloppy Joe’s Mojito, inspired obliquely by the To Have and Have Another panel, on the drinking life of Ernest Hemingway. [...]

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MxMo: Limit One

March 16, 2008

For this month’s Mixology Monday, I decided to highlight a cocktail called the Diamondback, which I first saw in the September/October 2007 issue of Imbibe magazine. Our taskmaster, Rick, demands we tax our livers with drinks that “contain at least 3oz of 80-proof spirit or have less than 1/2oz of non-spiritness.” No Rick! Don’t throw [...]

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