[Life; October 25, 1937]
From Food Republic comes this rundown of cool and interesting beer-can designs. I was never a can collector; my next-door neighbor was, when I was a kid, and he was a fat, sweaty, loud-mouthed bully, so y’know, fuck those guys. But nevertheless, when I go through the vintage ads, I always see the flat-top steel cans and think, damn, those look kinda cool.
So one can in the FR lineup in particular stands out:
Churchkey has a website, so head on over to read more.
I got a funny sort of PR email today. A country artist I’ve never heard of, Kelleigh Bannen, has a new song out, and to promote it, she did a video in which she makes a Manhattan.
Ordinarily, I’d let this sort of thing pass me right by, or if I were mildly interested, I’d watch the video and then forget about it entirely. A couple of reasons I’m not doing that now. Watch the video; it’s under three minutes. I think you’ll see the first notable thing right away.
Tell me you weren’t surprised by the whiskey. Oh, and she chose rye, which sadly is notable in itself. The cherries aren’t a bad call, either. Technique? Y’know what, I don’t sweat shaking vs. stirring when it comes to mixing a drink at home. The primary reason to stir a Manhattan is to maintain clarity in the drink when you serve it. Shaking agitates the cocktail and makes it hazy looking. Aesthetics matter in cocktail making, but they’re not always crucial. Serving it on the rocks? Well, first, it’s the giant Tovolo tray, so there’s that. Second, here’s my shameful secret: I prefer Manhattans on a giant rock like that.
My only real quibble is why she’s so adamant that the bitters go on at the end.
September 6, 1937, issue of Life.
Let’s just have some fun with this, shall we?
From the Library of Congrass, a 1903 song proclaiming the famous Schlitz slogan:
The beer that made Milwaukee famous made all New York drunk!
Finally, what made Milwaukee famous has made a loser out of me:
So, while we were in the midst of moving to Brooklyn, back in late May and early June, I was also writing a piece, for Ralph Lauren’s online magazine, about Calvados and apple brandy. It appears in the fall issue of RL Magazine, here.