Life; February 21, 1938.
Love all the detail about the botanicals in the gin. A quick Google search isn’t turning up anything on Jimmy Corosu. The Peoria distillery closed in 1981; it now makes ethanol for ADM. Peoria, incidentally, was apparently once a powerhouse in whiskeymaking, with access to abundant crops of corn and barley. (This, incidentally, is why I keep up this ad project. I never know when a bit of research into a brand will uncover nuggets of cool booze history.)
Life; February 14, 1938.
Calvert is still around, still a blended whiskey. It’s reportedly 70% neutral grain spirit, and 30% straight whiskey — or as some folk like to say, it’s a whiskey-flavored vodka.
The whiskey that made Kentucky whiskies famous. Wait, that sounds familiar.
Life; February 7, 1938.
Early Times has a history dating back to 1860, when the first whiskey under this name was produced. Brown-Forman acquired it in 1923 and still owns the today. During Prohibition, BF marketed Early Times as a medicinal whiskey.
Today, the product is known as a “Kentucky whisky” (why they drop the e that’s traditional when describing American whiskeys is a question I can’t answer). It’s made the way bourbon is made, except that Early Times, today, is aged in used oak barrels. Straight bourbon, by law, must be aged in new oak barrels. New barrels impart more woody flavors into a distillate than do used barrels, and thus Early Times doesn’t taste as bourbony as bourbon should.
Early Times continued as a straight bourbon until the 1980s, and as of two years ago, a bourbon version is again marketed by Brown-Forman. The two products are now sold side-by-side; the bourbon is called Early Times 354.
I am also a leader in the low price field.
[Life; January 31, 1938]
[M&R detail: 1, 2]
Two vermouth ads in a single issue of a general-interest magazine. Remarkable. [Life; October 11, 1937]
From Food Republic comes this rundown of cool and interesting beer-can designs. I was never a can collector; my next-door neighbor was, when I was a kid, and he was a fat, sweaty, loud-mouthed bully, so y’know, fuck those guys. But nevertheless, when I go through the vintage ads, I always see the flat-top steel cans and think, damn, those look kinda cool.
So one can in the FR lineup in particular stands out:
Churchkey has a website, so head on over to read more.
I got a funny sort of PR email today. A country artist I’ve never heard of, Kelleigh Bannen, has a new song out, and to promote it, she did a video in which she makes a Manhattan.
Ordinarily, I’d let this sort of thing pass me right by, or if I were mildly interested, I’d watch the video and then forget about it entirely. A couple of reasons I’m not doing that now. Watch the video; it’s under three minutes. I think you’ll see the first notable thing right away.
Tell me you weren’t surprised by the whiskey. Oh, and she chose rye, which sadly is notable in itself. The cherries aren’t a bad call, either. Technique? Y’know what, I don’t sweat shaking vs. stirring when it comes to mixing a drink at home. The primary reason to stir a Manhattan is to maintain clarity in the drink when you serve it. Shaking agitates the cocktail and makes it hazy looking. Aesthetics matter in cocktail making, but they’re not always crucial. Serving it on the rocks? Well, first, it’s the giant Tovolo tray, so there’s that. Second, here’s my shameful secret: I prefer Manhattans on a giant rock like that.
My only real quibble is why she’s so adamant that the bitters go on at the end.