So, while we were in the midst of moving to Brooklyn, back in late May and early June, I was also writing a piece, for Ralph Lauren’s online magazine, about Calvados and apple brandy. It appears in the fall issue of RL Magazine, here.
A weblog detailing cocktails, spirits, liqueurs, barware, bars, and bitters. Maintained by Michael Dietsch, a writer and hobbyist mixer in Brooklyn.
A hodgepodge, from Life‘s issue of August 30, 1937:
(Another Norman Rockwell ad. I keep meaning to do a specific post on Schenley’s history. Another time.)
(Burnett’s is still around; the brand, today, is owned by Heaven Hill.)
(If you need me to tell you that Myers is still around, you don’t drink enough.)
Both from the August 23, 1937, issue of Life magazine:
Wait, what does that say?
“rich, full flavor” Oh, so gin is supposed to be richly flavored. Got it.
Gin is supposed to blend, to disappear into the drink. You shouldn’t actually taste gin when you have a gin cocktail! (We’ve seen this before, of course.)
I don’t really know what’s up with these faux holidays. Today, for example, is National Rum Day. I have no idea why, who declared it such, or why we don’t have a day off work for it, but such it is.
One night last week, I found myself at Sons of Essex bar, on Essex Street on the Lower East Side. The event was Appleton Estate’s Remixology competition, meant to coincide with Jamaican Independence Day. The concept was simple: five bartenders were invited to choose a song they really liked and devise a cocktail to accompany the song.
Sons of Essex had bartending stations set up around the bar, with the five cocktails in various forms of premix. (So, for example, a cocktail might be premixed up to the point at which the bartender would top it with something that needed to be fresh, such as champagne or ginger beer.)
The winner was a cocktail I found a little odd, a blend of Appleton Estate, lime juice, falernum, and black bean soup.
Yes. Bean soup. Probably one of the strangest ingredients I’ve had in a cocktail.
It didn’t have the texture of bean soup, so I have to assume it was pureed or strained. I generally liked the flavor it added to the drink, I have to say. I just thought it skewed the drink farther into savory territory than I normally like in a cocktail.
(Although I have to say, that alone made it a pleasant surprise; some of the drinks that night were far too sweet for my tastes.)
The winner was Lubens Besse from Mister H and Imperial No 9 in the Mondrian Soho. He moves on to a finals round on September 10, versus winning bartenders from similar events in San Francisco, Boston, and Miami.
I’m unlikely to post links for every bourbon-related story that emerges about the midwest drought, but I’ll follow it until I convince the rest of you to pay attention.
How will the Midwest drought affect bourbon?
An important question in our line of work.
From the July 26, 1937, issue of Life magazine.
Monnet was not quite 100 years old at the time of this ad, having been founded in 1838. The brand still exists.
Compared to some of the advertising posters that Monnet commissioned, this Life ad seems pretty drab.