With the holidays behind us, it’s time to scale back, tighten the belt, buckle down, and engage in other cliches that mean spending less money on booze. This week, we’ll start considering the best ways to save a little cash and still drink well, one spirit at a time.
Today, I’m covering bourbon. [Read more, at Serious Eats]
I’ve heard a rumor that in other parts of the country, the weather is turning colder, leaves are starting to drop from the trees, mountain men and other rustic types are gathering wood for their fireplaces, and drinkers are turning their bloodshot eyes toward the brown spirits.
Me? I have the air conditioning on as I type this. It’s about 80°F out there. Then again, my bloodshot eyes never turn away from brown spirits even when the temperatures crack the triple digits, but I’m unusual that way.
A few months ago, I provided a primer on Scotch terms. Today, I thought I’d turn my gaze inward and explain a few things about good old bourbon whiskey.
LIFE: August 22, 1938.
From the August 8, 1938, issue of LIFE magazine, this ode to the mint julep:
LICKETY SPLICKETY ZOOMBAH
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The whiskey that made Kentucky whiskies famous. Wait, that sounds familiar.
Life; February 7, 1938.
Early Times has a history dating back to 1860, when the first whiskey under this name was produced. Brown-Forman acquired it in 1923 and still owns the today. During Prohibition, BF marketed Early Times as a medicinal whiskey.
Today, the product is known as a “Kentucky whisky” (why they drop the e that’s traditional when describing American whiskeys is a question I can’t answer). It’s made the way bourbon is made, except that Early Times, today, is aged in used oak barrels. Straight bourbon, by law, must be aged in new oak barrels. New barrels impart more woody flavors into a distillate than do used barrels, and thus Early Times doesn’t taste as bourbony as bourbon should.
Early Times continued as a straight bourbon until the 1980s, and as of two years ago, a bourbon version is again marketed by Brown-Forman. The two products are now sold side-by-side; the bourbon is called Early Times 354.