Look at this. Just … look at this.
From the July 25, 1938, issue of LIFE:
From the very same issue, a letter to the editor:
And the context?
They ran right next to each other. The disparity between stereotype and reality, I thought, was impossible to miss. I wonder if it was deliberate.
From Food Republic comes this rundown of cool and interesting beer-can designs. I was never a can collector; my next-door neighbor was, when I was a kid, and he was a fat, sweaty, loud-mouthed bully, so y’know, fuck those guys. But nevertheless, when I go through the vintage ads, I always see the flat-top steel cans and think, damn, those look kinda cool.
So one can in the FR lineup in particular stands out:
Churchkey has a website, so head on over to read more.
Sticking with beer, here’s one from Life‘s September 13, 1937, installment.
September 6, 1937, issue of Life.
Let’s just have some fun with this, shall we?
From the Library of Congrass, a 1903 song proclaiming the famous Schlitz slogan:
The beer that made Milwaukee famous made all New York drunk!
Finally, what made Milwaukee famous has made a loser out of me:
From the August 16, 1937, issue of Life:
I meant to post this just prior to Mother’s Day, but you know how life can be…
The New-York Historical Society Museum and Library is hosting an exhibition on the history of brewing in New York. Prior to Prohibition, NY had a thriving brewing industry, with vast plants in Brooklyn (we lived down the street from a former brewery site in Bushwick), Queens, and even Manhattan.
The museum’s Tumblr is posting images from the exhibit, including some great old advertisements. For more on the exhibit, here’s a piece from the WSJ.
The exhibit opens today, May 25, and runs through September 2.
BBC Radio 4’s The Food Programme this week did a report on the American craft-beer scene and how it’s starting to influence brewmasters in England. Among the brewers interviewed are guys from Harpoon, the Cambridge Brewing Company, and Brooklyn Brewery’s Garrett Oliver. Makes me want to pop the cap off one right now.
MANHATTAN — Just hours after the news broke that someone had illegally lopped off the tops of a pair of trees that obscured a giant Tribeca Film Festival and Heineken billboard, the beer company offered to replace the mutilated trees.
Read more: http://www.dnainfo.com/20120420/greenwich-village-soho/heineken-offers-replace-chopped-trees-front-of-soho-billboard#ixzz1sc8FD0BS
SOHO — The Parks Department is hunting for the mystery hatchet man who illegally cut off the tops of a pair of trees that obscured a Tribeca Film Festival and Heineken billboard in SoHo, officials said.
Read more: http://www.dnainfo.com/20120420/greenwich-village-soho/soho-trees-hacked-front-of-heineken-billboard#ixzz1sZzDNkmh
One final reminder, if you were interested in participating in helping Guinness the stout get into Guinness the book, this is your last chance. (Remember, too, you’ll help me earn a little money and possibly win a trip to Ireland.) To find a pub near you, check out the Guinness Pub Finder, on Facebook.
Here’s what you do:
- Go out to the Guinness site.
- After you click through the age-verification screen, you’ll be invited to “Join the Party.” Click that link.
- Next, you can choose to enter your name and zip code, or log in with your Facebook account. I would love it if you entered your name and zip; if you use Facebook, you won’t be able to pledge.
- I would also love it if you entered the word DASH when prompted for an optional code. This is how they track the traffic from my site. If you don’t enter the code, your pledge won’t count toward my totals.
- Finally, you will then — and I’m sorry for this — have to jump through a Captcha hoop.
This pledging system only works within the United States. Sorry, foreign devils!