From the category archives:

Ingredients

Ad of the week: Dagger!

by Michael Dietsch on March 12, 2010 · 0 comments

in Rum, Vintage ads

Sorry I missed last week; a combination of real-life duties and a bad cold took me out of commission. But I’m back this week with a look at a vanished rum brand: Dagger. A product of J. Wray and Nephew, Dagger is sadly defunct. I say “sadly” because a fellow member of the Cocktail and Spirits Online Writers Gang managed to dig up a bottle and mixed it into Mai Tais, and it sounds fantastic. Hat tip to you, Tiare. Click over if you want to see what the bottle looked like in color.

Anyway, here’s a collection of Dagger ads from 1930s-era Life magazine. Enjoy!

dagger dagger dagger!

dagger! dagger dagger

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Ad of the Week: Johnnie’s Sixth

by Michael Dietsch on February 19, 2010 · 1 comment

in Scotch, Vintage ads

Oops, managed to miss a week. Been so busy helping prep Cook and Brown for opening that I forgot to upload a new ad post last week. Onward. This next ad comes courtesy the May 24, 1937, issue of Life magazine, and it’s a nod toward the history of the Johnnie Walker brand.

johnniewalker

As the ad states, old John is celebrating his sixth coronation of a British monarch, in this case George VI. George never expected to take the throne; he only assumed power after his older brother Edward VIII abdicated to marry Wallis Simpson. George was succeeded in turn by his daughter, Lizzy Deuce. John Walker started blending scotches in 1820, so the list of regents that his avatar would have seen crowned are George IV (crowned in 1821), William IV (1831), Victoria (1938), Edward VII (1902), George V (1911), Edward VIII (who doesn’t actually count in this list, since he abdicated before his coronation), George VI (1937), and Elizabeth II (1953).

I know what you’re going to ask at this point. Did JW run a similar ad in 1953? I dunno. I looked through all the magazines on Google Books and couldn’t find one, to my disappointment. Hey Johnnie! You can have this one for free. Lizzy ain’t gonna hold out forever, just sayin’. We know you love your history!

With C&B ramping up to opening in early March, I can’t guarantee I’ll be able to do a write-up on these ads every week. So temporarily, I’m reverting back to the previous model, where I run an ad or two a week sans commentary. This allows me to schedule several weeks worth of ads out in advance and not worry about them. Sorry, chums.

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Edible Rhody Winter 2009/2010

Mix Master, Edible Rhody Winter 2009/2010

[Click to read onscreen. Many thanks, as always, to Chip Riegel for making the drinks look so damn good.]

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Bacardi ad: The Hummingbird

January 27, 2010

Dietsch discusses the second installment in an ad campaign (The Samurai, The Hummingbird, and The Apothecary) by Bacardi rum.

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MxMo XLV Tea!

January 25, 2010

Dietsch celebrates this month’s Mixology Monday with a look at a tea infusion, and a cocktail based on the same.

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Ads of the Week: William Jameson Irish American Whiskey

January 22, 2010

A vintage ad for William Jameson Irish American whiskey. Wait, what? Irish American? What gives? Click through to find out.

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Raising a glass in thanks

November 23, 2009

In which Dietsch discusses plans for Thanksgiving tippling.

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Bacardi viral ads

November 16, 2009

In which Dietsch discusses a viral ad campaign (The Samurai, The Hummingbird, and The Apothecary) by Bacardi rum

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My so-called month of rum: Mai Tai

November 9, 2009

In which Dietsch finally finishes his so-called month of rum, with a look at the Mai Tai cocktail

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