Ad of the Week: Pabst’s Racial Problem

Look at this. Just … look at this.

From the July 25, 1938, issue of LIFE:

pabst

From the very same issue, a letter to the editor:

portermartinhero

And the context?

pabstincontext

They ran right next to each other. The disparity between stereotype and reality, I thought, was impossible to miss. I wonder if it was deliberate.

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