Ad of the Week: Four Roses Fruit Salad







In modern times, Four Roses does indeed make a helluva great old-fashioned. Too bad the blasphemy pictured here isn’t an old-fashioned.

[LIFE, of course; April 11, 1938]

One thought on “Ad of the Week: Four Roses Fruit Salad

  1. I was thinking the same thing! Even if your version permits fruit (mine does not), apparently muddling was foreign to these mountain men. Nevermind the myopia of anyone who could actually claim that there “never will be a whiskey” blah blah blah, or that grammatically speaking, “Roses” possessive would be Roses’s, which would be forgivable if the cocktail were right. In modern times, we would call this a “fail.”

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