September 6, 1937, issue of Life.

 

Let’s just have some fun with this, shall we?

 

From the Library of Congrass, a 1903 song proclaiming the famous Schlitz slogan:

http://www.loc.gov/jukebox/recordings/detail/id/202/

The beer that made Milwaukee famous made all New York drunk!

Finally, what made Milwaukee famous has made a loser out of me: