Ads of the Week: Two approaches to gin

Both from the August 23, 1937, issue of Life magazine:

seagrams-full

CRANK IT.

seagrams-detail1

Wait, what does that say?

“rich, full flavor” Oh, so gin is supposed to be richly flavored. Got it.

But wait!

fleischmann-full

CRANK IT.

fleischmann-detail

Gin is supposed to blend, to disappear into the drink. You shouldn’t actually taste gin when you have a gin cocktail! (We’ve seen this before, of course.)

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