Oops, I inadvertently missed a week; doubling up today to catch up.

Seagram’s King Arthur

First up, from the July 12, 1937, issue of Life magazine, an ad with a cocktail recipe included:

Zooma zooma!

Martini & Rossi

Next, an ad from the July 19, 1937, issue; this one reflects how much our drinking culture has changed since the 1930s. Few people today drink vermouth on its own, of course, even though more of us should.

Of course, this ad reminds me I keep promising to make Vermouth Cassis for Mrs. Bitters. Oops.