Ads of the Week: Fleischmann’s Gin

Interesting message in these ads: the gin in a mixed drink shouldn’t taste like gin. First up, one from the June 14, 1937, issue of Life magazine:

fleischmanns

Next, a week later, June 21, 1937:

fleischmanns

The text in these is tricky to read. Here’s the first:

0614fleischmanns-detail

And the second:

0621fleischmanns-detail

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