Monthly Archives: March 2012

Ads of the Week: Johnnie Walker in the 1960s

Unless you’ve been asleep this week, you’ve probably noticed that AMC’s Mad Men is returning to TV after a nearly 2-year hiatus. What you might not know is that Newsweek magazine this week has turned retro, reverting to its 1960s-era design and featuring advertisements in a 1960s style. You can browse those ads here, and in general, I think the advertisers mostly did a good job. I especially like the ads for Dunkin’ Donuts, Hush Puppies, John Hancock, Allstate, Lincoln Continental, and BOAC.

But I love the Johnnie Walker ad, and that shouldn’t surprise anyone, since I’ve featured ol’ John’s ads here before. Here it is, in the largest resolution I could get:

newsweek-johnnie

How accurate is it? Well, let’s find out. Here’s a real JWR ad from Ebony magazine, circa 1965 (click through to see it full size):

07 Johnnie Walker

I’d say that’s pretty impressive, right? The layout’s the same, much of the copy is the same (or similar), and even the mildly suggestive nature of the photography is the same. I’d perhaps wager the Newsweek version is a reproduction of an actual Walker ad, updated slightly to reflect minor detail changes, except that I can’t find it on Google Books. (At least one change merits mention: JW in 1965 was 86.8 proof; today, it’s 80. Apparently, the proof level changed around 2000.)

UPDATE: I was right. Ad Age confirms that this is an actual JW ad that originally ran in the 1960s.

As a bonus, here’s another 1960s JW ad, this one from Life (again, click through for larger image):

11-04 Johnnie Walker

Hm. Seems a little sexist, but I love the simple, clean design.

Last Chance to Go Guinness! (Remember, my entry code is DASH)

One final reminder, if you were interested in participating in helping Guinness the stout get into Guinness the book, this is your last chance. (Remember, too, you’ll help me earn a little money and possibly win a trip to Ireland.) To find a pub near you, check out the Guinness Pub Finder, on Facebook.

Here’s what you do:

  1. Go out to the Guinness site.
  2. After you click through the age-verification screen, you’ll be invited to “Join the Party.” Click that link.
  3. Next, you can choose to enter your name and zip code, or log in with your Facebook account. I would love it if you entered your name and zip; if you use Facebook, you won’t be able to pledge.
  4. I would also love it if you entered the word DASH when prompted for an optional code. This is how they track the traffic from my site. If you don’t enter the code, your pledge won’t count toward my totals.
  5. Finally, you will then — and I’m sorry for this — have to jump through a Captcha hoop.

This pledging system only works within the United States. Sorry, foreign devils!

Guinness Reminder!

Just a friendly reminder, if you were interested in participating in helping Guinness the stout get into Guinness the book, you have only a couple more weeks to go. (Remember, too, you’ll help me earn a little money and possibly win a trip to Ireland.) Here’s what you do:

  1. Go out to the Guinness site.
  2. After you click through the age-verification screen, you’ll be invited to “Join the Party.” Click that link.
  3. Next, you can choose to enter your name and zip code, or log in with your Facebook account. I would love it if you entered your name and zip; if you use Facebook, you won’t be able to pledge.
  4. I would also love it if you entered the word DASH when prompted for an optional code.
  5. Finally, you will then — and I’m sorry for this — have to jump through a Captcha hoop.

This pledging system only works within the United States. Sorry, foreign devils!

Great Gimlet Controversy, Redux

I promised to follow up on my Gimlet post from a while back. I was happy to see it garner so much commentary, so I wanted to address everyone’s thoughts.

First, the majority of you rightly shun and abhor Rose’s Lime Cordial. I’m sure that at some point, before the addition of HFCS, preservatives, and artificial colorings and flavorings, it was a quality product. No more.

Second, there’s far less agreement on whether a drink of gin, lime juice, and simple syrup deserves the moniker “Gimlet.” I believe that it does not. A Gin Sour is a fabulous drink, one I’ve enjoyed in the past and will enjoy again in the future. It is not, however, a Gimlet.

So, what’s a drunk to do?

I side with those of you who either use the Employee’s Only cordial or who make their own. I have yet to actually tackle that project, although I keep meaning to. It’s a worthy endeavor. I even have a bottle of Rose’s in the fridge that I intend to use as a control. If I get around to it while computers still exist and while blogs such as this are still a viable means of communication, perhaps I’ll even post about it.