Don’t get too excited. We’re not talking about the Swedish Bikini Team here.

So, Paul Jones is proud of his giant bust:

After many such ads throughout 1936 and 1937, the bust has reduction surgery:

And then is almost easy to miss entirely:

The bust disappears altogether at the end of 1937:

To make a triumphant return in early 1938:

Before disappearing again for the remainder of the year: