Seminar Preview: Rolling Out the Red Carpet for Rookies

Rookie. Newbie. Freshman. Dare I say, virgin? Cocktail enthusiasm continues to grow in the United States as more and more people are developing an interest in craft cocktails. Cocktail bars are spreading across the country, and there are even brick-and-mortar stores now that sell cocktail equipment and tools. So, say you’re a bartender and it’s a slow night. You’ve got a patron across from you who’s finishing up her beer and puzzling over your cocktail menu. “I don’t really know much about cocktails,” she says. “What do you recommend?”

So, hotshot. What do you recommend? And if this patron becomes a regular at your bar, diving fully into the cocktail ocean, how do you help her navigate the shoals?

Tales of the Cocktail 2010 represents a first for me: I’ll be moderating a seminar called Rolling Out the Red Carpet for Rookies.” My fellow presenters–Robert (DrinkBoy) Hess, Adam Lantheaume of the Boston Shaker in Somerville, Mass.–and I will lead a discussion of techniques and tips bar professionals can use to teach the world of cocktails to customers. Whether you’re a bartender, bar manager, brand ambassador, spirits writer, or other bar professional, we hope to have ideas you can use to turn a patron into an aficionado.

Robert will discuss his book, The Essential Bartenders Guide, as well as his work at Small Screen Network, producing video tutorials of cocktail recipes and techniques. Adam will describe the classes he teaches in his store and lead a demonstration of a technique he uses in his Bitters class, in which he provides a flight of martinis, each made with different bitters. We’ll all discuss our own journey from novice to knowledge, we’ll talk about cocktail mentors and gurus, and talk about perfect starter cocktails for newbies. And we’ll take questions and ribbing from the audience. It’ll be a good time, so join us.

Rolling Out the Red Carpet for Rookies
SAT, 24 JULY 2010
La Nouvelle Orleans Ballroom, Hotel Monteleone
10:00 AM – 11:30 AM
$40 (advance), $45 (door)

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