Here’s something a little different–a group of ads for Hesperidina, an orange-flavored aperitif popular in Argentina. (As far as I know, it’s not imported into the United States.) These were sent my way by Federico Cuco, a Buenos Aires barman. With his permission, I’m publishing them here, two per week. I don’t know anything about their original source, but you’ll see that some of them are pretty old. The brand dates back to 1864, when it was invented by an expatriate American, Melville Sewell Bagley. These ads are excellent, and the scans are crisp, so I wanted to run them. Many thanks to Federico for sending them along.