A while back, I highlighted an advertisement by Johnnie Walker, in which the striding man attended the gala coronation of Britain’s George VI. I made a note of the fact that I had scoured Google Books to see whether JW had run similar ads afterward, and couldn’t find any. Well, look here:
This ad, from New York magazine’s issue of January 10, 1977, says, “In America, anyone can grow up to deserve Johnnie Walker Black Label.” The timing? The January 20, 1977, inauguration of Jimmy Carter as the 39th president of the United States. Now to hunt for similar ads for other inaugurations.
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I don’t understand this ad. If you want to symbolize people who deserve something good, why use a picture of Congress?