From Vanity Fair, 1/35:
This brand is new to me, but apparently it’s still in production.
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Lots of cool ads from the same year (1935) for rums and other spirits (and things not alcohol related) in the Florida Cocktail Book (Florida Bar in Cuba):
http://www.scribd.com/doc/19418337/1935-La-Florida-Cocktail-Book-Havana-Cuba