My rationale for joining is this: I’ve never expected to get rich from this site, but I would like to bring in a little money to cover my expenses and, more importantly, to fuel my hobby. As most of you know, spirits aren’t always cheap, and I’d love a little extra cash each month to purchase new products, cocktail manuals, equipment, and so forth–all with the goal of providing more material for this site.
Seeing my name among the folks involved in the initial group of sites (Darcy, Jeffrey, Natalie, Paul, Gabriel, and Rick) is a little heady, so I’m even happier to take part. We’d all attest to getting press releases regularly from distributors and PR firms with recipes and other drink ideas. Speaking for myself, I’ll only ever build a post around these press releases if I’m actually interested in the product or the drink recipe mentioned therein, but it shows that these companies are actively trying to reach our readers.
Through advertising, the companies can talk to you, our readers, directly. And if we can make a little money off of it, so much the better.
The press release, after the jump.
—- Press Release —-
Industry: Food & Beverage
Release Date: June 27, 2007
Bloggers Launch Spirit and Cocktail Advertising Co-op
In the past few years the revival of the cocktail has resonated around the world. This new popularity has been helped along by shows like Sex and the City, and by events like the annual Tales of the Cocktail conference in New Orleans. This growth has coincided with the development of a great number of websites that celebrate great cocktails and use a chef-like approach to their drink creations. A significant part of today’s cocktail renaissance is being driven by a group of dedicated cocktail and spirits bloggers who have made intelligent cocktail discussions a reality, and have created a community of like-minded individuals wanting to learn more about this intriguing culinary art form.
Because of the rapid growth and increased competition in the beverage industry, many companies are looking for better ways to connect with customers. Participation in Internet communities has been demonstrated to be a great way of staying connected to customers.
To facilitate the inclusion of food and beverage companies into this growing online community, a group of bloggers has created the Spirits and Cocktail advertising “Hive”, through BlogAds, that allows companies to purchase premium ad space on the participating sites. The initial group of sites includes The Art of Drink, Jeffrey Morgenthaler, The Liquid Muse, The Cocktail Chronicles, A Dash of Bitters, Cocktailnerd and Kaiser Penguin. These blogs are written by bartenders, cocktail enthusiasts, restaurant / bar owners and industry experts, and together they represent the best the web has to offer in modern cocktail creation and spirits reviews. Additional sites will be added in coming months.
This advertising co-op offers participating companies approximately 50,000 highly target ad impressions per week, from people who are keenly interested in their products. The readers of these blogs are people who are looking for quality products for use in cocktail creation. They have an interest in learning about new liquors, bar tools, techniques, books and related beverages.
Industry participation helps to support the bloggers who provide a valuable service to the industry. Not only do these websites provide opinion and discussion for a wide variety of products, they also promote responsible consumption of alcoholic drinks by focusing on quality instead of quantity, these bloggers believe and promote the idea of “Drink Better, Not More.”
For more information please visit the Spirits and Cocktails Hive on the BlogAds site.